Retail Marketing Case Study Week 2 Case Study

Buffalo Wild Wings: Competing for the Future:

After carefully reading the case details, answer the following questions:

1. If there is a BWW near you, visit the restaurant or if not take a look at them online (www.buffalowildwings.com). Identify what you see as competitors to BWW.
2. What do you see as the competitive advantage of BWW? Be sure to discuss its value proposition.
3. Where would you place BWW and restaurants it competes with in terms of the retail life cycle?

 Write a minimum 2-page paper answering the above questions

 Use APA 7 Format guidelines and list all your references.