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CTC301 – Professional Success Seminar

Unit 3.1 Assignment: Start Your Elevator Pitch

Due Date: 11:59 p.m. EST, Sunday, of Unit 3 Points: 30 Overview: In this assignment, you will draft an elevator pitch to convey your unique value to a potential employer. It should be brief so that the other person becomes interested in learning more. Hence the name “elevator pitch”—a short persuasive speech that you could do while riding in an elevator together. The word choice and sentence structure must reflect your personal brand and flow easily. **This assignment is your first draft and can be submitted in a written format or outline. You will submit your final audio or video elevator pitch along with your Unit 8 portfolio project.


• Review and transform your traits and skills into three (3) keywords that connect to the job requirements of your desired career field and how you want to portray your personal brand. Consider the following as you work on your keywords.

o Your career goal o The key knowledge, skills, abilities, and other relevant information that sets you apart as

the best fit for a particular job/career (Refer to your resume for this information.)

• For each of your keywords, include relevant details and a very brief example that demonstrates how the keyword applies to you. The example can be from your current work, a prior job, a college course, a volunteer activity, or even a family responsibility.

• Draft an elevator pitch that includes the three (3) keywords.

• Introduce yourself with your first and last name at the start of the pitch. At the end, thank the other person. You may want to ask the other person a question, such as, “May I send you my resume?” Business cards may be exchanged.


• Your final speech should be no longer than three paragraphs and should take no more than 30 seconds to deliver.

• The tone should be conversational.

• At this time, video or audio recording is optional; however, it will be required in your final project.

Be sure to read the criteria below by which your work will be evaluated before you write and

again after you write.

Copyright 2022 Post University, ALL RIGHTS RESERVED

Evaluation Rubric for Start Your Elevator Pitch Assignment

CRITERIA Deficient Needs Improvement Proficient

(0–2 Points) (3–4 Points) (5–7 Points)

Keywords Less than 2 specific career-relevant keywords are included.

Two specific career-relevant keywords are included.

Three specific career-relevant keywords are included.

(0–4 Points) (5–6 Points) (7–8 Points)

Details and Examples Used

Brief examples and relevant details are included for one or none of the keywords.

Brief examples and relevant details are included for two keywords.

Brief examples and relevant details are included for the three keywords.

(0–2 Points) (3 Points) (4–5 Points)

Length Less than 30 seconds or more than 60 seconds.

Longer than 30 seconds and less than 60 seconds.

Approximately 30 seconds.

(0–2 Points) (3 Points) (4–5 Points)

Tone Tone is formal. Tone is somewhat conversational.

Tone is conversational.

(0–2 Points) (3 Points) (4–5 Points)

Clear and Professional Writing

Errors impeded professional presentation.

Few errors contained are beginning to impede professional presentation.

Writing and format are clear and professional.

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