ResearchMethod2.docx

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Ghulan, S.K.N., Javana, S. Burhan A., & Ahmed, I.H. (2012). Effective advertising and its influence on consumer buying behavior. Information Management and Business Review 14, 114-119

Goldsmith, R. E., & Lafferty, B. A. (2002). Consumer response to Web sites and their influence on advertising effectiveness.  Internet research12(4), 318-328. doi/10.1108/10662240210438407/full/HTML

RASHEED, D. G., DIYAOLU, G. O., & RAJI, A. T. The Impact of Physicians Word of Mouth Advertisements on Consumer Behaviour towards Over-The-Counter Medicine. http://arcnjournals.org/images/NRDA-IAJMM-7-1-12.pdf

Sundaram, R., Sharma, D., & Shakya, D. (2020). Power of digital marketing in building brands: A review of social media advertisement.  International Journal of Management11(4). http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=11&IType=4

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