Who Moved

My Cheese?

An Amazing Way to Deal with Change in Your Work and in Your Life

Dr Spencer Johnson


The Story Behind The Story by Kenneth Blanchard, Ph.D.

I am thrilled to be telling you “the story behind the story” of Who Moved My Cheese? because it means the book has now been written, and is available for all of us to read, enjoy and share with others. This is something I've wanted to see happen ever since I first heard Spencer Johnson tell his great “Cheese” story, years ago, before we wrote our book The One Minute Manager together. I remember thinking then how good the story was and how helpful it would be to me from that moment on. Who Moved My Cheese? is a story about change that takes place in a Maze where four amusing characters look for “Cheese”-cheese being a metaphor for what we want to have in life, whether it is a job, a relationship, money, a big house, freedom, health, recognition, spiritual peace, or even an activity like jogging or golf. Each of us has our own idea of what Cheese is, and we pursue it because we believe it makes us happy. If we get it, we often become attached to it. And if we lose it, or it's taken away, it can be traumatic. The “Maze” in the story represents where you spend time looking for what you want. It can be the organization you work in, the community you live in, or the relationships you have in your life. I tell the Cheese story that you are about to read in my talks around the world, and often hear later from people about what a difference it has made to them. Believe it or not, this little story has been credited with saving careers, marriages and lives! One of the many real-life examples comes from Charlie Jones, a well-respected broadcaster for NBC- TV, who revealed that hearing the story of “Who Moved My Cheese?” saved his career. His job as a broadcaster is unique, but the principles he learned can be used by anyone. Here's what happened: Charlie had worked hard and had done a great job of broadcasting. Track and Field events at an earlier Olympic Games, so he was surprised and upset when his boss told him he'd been removed from these showcase events for the next Olympics and assigned to Swimming and Diving. Not knowing these sports as well, he was frustrated. He felt unappreciated and he became angry. He said he felt it wasn't fair! His anger began to affect everything he did. Then, he heard the story of “Who Moved My Cheese?” After that he said he laughed at himself and changed his attitude. He realized his boss had just “moved his Cheese.” So he adapted. He learned the two new sports, and in the process, found that doing something new made him feel young.

It wasn't long before his boss recognized his new attitude and energy, and he soon got better assignments. He went on to enjoy more success than ever and was later inducted into Pro Football's Hall of Fame-Broadcasters' Alley. That's just one of the many real-life stories I've heard about the impact this story has had on people-from their work life to their love life. I'm such a strong believer in the power of “Who Moved My Cheese?” that I recently gave a copy of an early pre-publication edition to everyone (more than 200 people) working with our company. Why? Because like every company that wants to not only survive in the future but stay competitive, Blanchard Training & Development is constantly changing. They keep moving our “cheese.” While in the past we may have wanted loyal employees, today we need flexible people who are not possessive about “the way things are done around here.” And yet, as you know, living in constant white water with the changes occurring all the time at work or in life can be stressful, unless people have a way of looking at change that helps them understand it. Enter the Cheese story. When I told people about the story and then they got to read Who Moved My Cheese? you could almost feel the release of negative energy beginning to occur. Person after person from every department went out of their way to thank me for the book and told me how helpful it had been to them already in seeing the changes going on in our company in a different light. Believe me, this brief parable takes little time to read but its impact can be profound. As you turn the pages, you will find three sections in this book. In the first, A Gathering, former classmates talk at a class reunion about trying to deal with the changes happening in their lives. The second section is The Story of Who Moved My Cheese?, the core of the book. In the third section, A Discussion, people discuss what The Story meant to them and how they are going to use it in their work and in their lives. Some readers of this book's early manuscript preferred to stop at the end of The Story, without reading further, and interpret its meaning for themselves. Others enjoyed reading A Discussion that follows because it stimulated their thinking about how they might apply what they'd learned to their own situation. In any case, I hope each time you re-read Who Moved My Cheese? you will find something new and useful in it, as I do, and that it will help you deal with change and bring you success, whatever you decide success is for you. I hope you enjoy what you discover and I wish you well. Remember: Move with the cheese! Ken Blanchard San Diego

A Gathering Chicago

One sunny Sunday in Chicago, several former classmates gathered for lunch, having attended their high school reunion the night before. They wanted to hear more about what was happening in each other’s lives. After a good deal of kidding, and a good meal, they settled into an interesting conversation. Angela, who had been one of the most popular people in the class, said, “Life sure turned out differently than I thought it would when we were in school. A lot has changed.” “It certainly has,” Nathan echoed. They knew he had gone into his family’s business, which had operated pretty much the same and had been a part of the local community for as long as they could remember. So, they were surprised when he seemed concerned. He asked, “But, have you noticed how we don’t want to change when things change?” Carlos said, “I guess we resist changing because we’re afraid of change.” “Carlos, you were Captain of the football team,” Jessica said. “I never thought I’d hear you say anything about being afraid!” They all laughed as they realized that although they had gone off in different directions – from working at home to managing companies – they were experiencing similar feelings. Everyone was trying to cope with the unexpected changes that were happening to them in recent years. And most admitted that they did not know a good way to handle them. Then Michael said, “I used to be afraid of change. When a big chance came along in our business, we didn’t know what to do. So we didn’t do anything differently and we almost lost it.” “That is,” he continued, “until I heard a funny little story that changed everything.” “How so?” Nathan asked “Well, the story altered the way I looked at change, and after that, things quickly improved for me – at work and in my life.” “Then, I passed the story on to some people in our company and they passed it on to others, and soon our business did much better, because we all adapted to change better. And like me, many people said helped them in their personal lives.” “What’s the story?” Angela asked. “It’s called, ‘Who Moved My Cheese?” The grouped laughed. “I think I like it already,” Carlos said, “Would you tell us the story?” “Sure,” Michael replied. “I’d be happy to – it doesn’t take long.” And so he began:

The Story Once, long ago in a land far away, there lived four little characters who ran through a maze looking for cheese to nourish then and make them happy. Two were mice named “Sniff” and “Scurry” and two were littlepeople – beings who were as small as mice but who looked and acted a lot like people today. Their names were “Hem” and “Haw”. Due to their small size, it would be easy not to notice what the four of them were doing. But if you looked closely enough, you could discover the most amazing things! Every day the mice and the littlepeople spent time in the maze looking for their own special cheese. The mice, Sniff and Scurry, possessing only simple rodent brains, but good instincts, searched for the hard nibbling cheese they liked, as mice often do. The two people, Hem and Haw, used their brains, filled with many beliefs, to search for a very different kind of Cheese – with a capital C – which they believed would make them feel happy and successful. As different as the mice and littlepeople were, they shared something in common: every morning, they each put on their jogging suits and running shoes, left their little homes, and race out into the maze looking for their favorite cheese. The maze was a labyrinth of corridors and chambers, some containing delicious cheese. But there were also dark corners and blind alleys leading nowhere. It was easy place for anyone to get lost. However, the two littlepeople, Hem and Haw, used a different method that relied on their ability to think and learn from their past experiences, although, they would sometimes get confused by their beliefs and emotions. Eventually in their own way, they all discovered what they were looking for – they each found their own kind of cheese one day at the end of one of the corridors in Cheese Station C. Every morning after that, the mice and the littlepeople dressed in their running gear and headed over to Cheese Station C. It wasn’t long before they each established their own routine. Sniff and Scurry continued to wake early every day and race through the maze, always following the same route. When they arrived at their destination, the mice took off their running shoes, tied them together and hung them around their necks – so they could get to them quickly whenever they needed them again. Then they enjoyed the cheese.

In the beginning Hem and Haw also raced toward Cheese Station C every morning to enjoy the tasty new morsels that awaited them. But after a while, a different routine set in for the littlepeople. Hem and Haw awoke each day a little later, dressed a little slower, and walked to Cheese Station C. After all, they knew where the Cheese was now and how to get there. They had no idea where the Cheese came from, or who put it there. They just assumed it would be there. As soon as Hem and Haw arrived at Cheese Station C each morning, they settled in and made themselves at home. They hung up their jogging shoes and out on their slippers. They were becoming very comfortable now that they had found the Cheese. “This is great,” Hem said. “There’s enough Cheese here to last us forever.” The littlepeople felt happy and successful, and thought they were secure. It wasn’t long before Hem and Haw regarded the Cheese they found at Cheese Station C as their cheese. It was such a large store of Cheese that they eventually moved their homes to be closer to it, and built a social life around it. To make themselves feel more at home, Hem and Haw decorated the walls with sayings and even pictures of Cheese around them which made them smile. One read:

Having Cheese Makes You


Sometimes Hem and Haw would take their friends by in to see their pile of Cheese at Cheese Station C, and point to it with pride, saying, “Pretty nice Cheese, huh?” Sometimes they shared it with their friends and sometimes they didn’t. “We deserve this Cheese,” Hem said. “We certainly had to work long and hard enough to find it.” He picked up a nice fresh piece and ate it. Afterwards, Hem fell asleep, as he often did. Every night the littlepeople would waddle home, full of Cheese, and every morning they would confidently return for more. This went on for quite some time. After a while Hem’s and Haw’s confidence grew into arrogance. Soon they became so comfortable they didn’t even notice what was happening. As time went on, Sniff and Scurry continued their routine. They arrived early each morning and sniffed and scratched and scurried around Cheese Station C, inspecting the area to see if there had been any changes from the day before. Then they would sit down to nibble on the cheese. One morning they arrived at Cheese Station C and discovered there was no cheese. They weren’t surprised. Since Sniff and Scurry had noticed the supply of cheese had been getting smaller every day, they were prepared for the inevitable and knew instinctively what to do. They looked at each other, removed the running shoes they had tied together and hung conveniently around their necks, put them on their feet and laced them up. The mice did not overanalyze things. And they were not burdened with many complex beliefs. To the mice, the problem and the answer were both simple. The situation at Cheese Station C had changed. So, Sniff and Scurry decided to change. They both looked out into the maze. Then Sniff lifted his nose, sniffed, and nodded to Scurry, who took off running through the maze, while Sniff followed as fast as he could. They were quickly off in search of New Cheese. Later that same day, Hem and Haw arrived at Cheese Station C. They had not been paying attention to the small changes that had been taking place each day, so they took it for granted their Cheese would be there. They were unprepared for what they found.

“What! No Cheese?” Hem yelled. He continued yelling, “No Cheese? No Cheese?” as though if he shouted loud enough someone would put back. “Who moved my Cheese?” he hollered. Finally, he put his hands on his hips, his face turned red, and he screamed at the top of his voice, “It’s not fair!” Haw just shook his head in disbelief. He, too, had counted on finding Cheese at Cheese Station C. He stood there for a long time, frozen with chock. He was just not ready for this. Hem was yelling something, but Haw didn’t want to hear it. He didn’t want to deal with what was facing him, so he just turned everything out. The littlepeople’s behavior was not very attractive or productive but it was understandable. Finding Cheese wasn’t easy, and it meant a great deal more to the littlepeople than just having enough of it to eat everyday. Finding Cheese was the littlepeoples’ way of getting what they though they needed to be happy. They had their own ideas of what Cheese meant to them, depending on their taste. For some, finding Cheese was having material things. For others it was enjoying good health, or developing a spiritual sense of well-being. For Haw, Cheese just meant feeling safe, having a loving family someday and living in a cozy cottage on Cheddar Lane. To Hem, Cheese was becoming A Big Cheese in charge of others and owning a big house atop Camembert Hill. Because Cheese was important to them, the two littlepeople spent a long time trying to decide what to do. All they could think trying to decide what to do. All they could think of was to keep looking around Cheeseless Station C to se of the Cheese was really gone. While Sniff and Scurry had quickly moved on, Hem and Haw continued to hem and haw. They ranted and raved at the injustice of it all. Haw started to get depressed. What would happen if the Cheese wasn’t there tomorrow? He had if the Cheese wasn’t there tomorrow? He had made future plans based on this Cheese. The littlepeople couldn’t believe it. How could this have happened? No one had warned them. It wasn’t right. It was not the way things were supposed to be. Hem and Haw went home that night hungry and discouraged. But before they left, Haw wrote on the wall:

The More Important Your Cheese Is To You The More You Want To

Hold On To It.

The next day Hem and Haw left their homes, and returned to Cheese Station C again, where they still expected, somehow, to find their Cheese. The situation hadn’t changed, the Cheese was no longer there. The littlepeople didn’t know what to do. Hem and Haw just stood there, immobilized like two statues. Haw shut his eyes as tight as he could and put his hands over his ears. He just wanted to block everything out. He didn’t want to know the Cheese supply had gradually been getting smaller. He believed it had been moved all of a sudden. Hem analyzed the situation over and over and eventually his complicated brain with its huge belief system took hold. “Why did they do this to me?” he demanded. “What’s really going on here?” Finally Haw opened his eyes, looked around and said, “By the way, where are Sniff and Scurry? Do you think they know something we don’t?” Hem scoffed, “What would they know?” Hem continued, “They’re just simple mice. They just respond to what happens. We’re littlepeople. We’re special. We should be able to figure this out. And, besides, we deserve better.” “This should not happen to us, or if it does, we should at least get some benefits.” “Why should we get benefits?” Haw asked. “Because we’re entitled,” Hem claimed.

“Entitled to what?” Haw wanted to know. “We’re entitled to our Cheese.” “Why?” Haw asked. “Because, we didn’t cause this problem,” Hem said. “Somebody else did this and we should get something out of it.” Haw suggested, “Maybe we should stop analyzing the situation so much and just get going and find some New Cheese.” “Oh no,” Hem argued. “I’m going to get to the bottom of this.” While Hem and Haw were still trying to decide what to do, Sniff and Scurry were already on their way. They went further into the maze, up and down corridors, looking for cheese in every Cheese Station they could find. They didn’t think of anything else but finding New Cheese. They didn’t find any for sometime until they finally went into an area of the maze where they had never been before: Cheese Station N. They squealed with delight. They found what they had been looking for a great supply of New Cheese. They could hardly believe their eyes. It was the biggest store of cheese the mice had ever seen. In the meantime, Hem and Haw were still back in Cheese Station C evaluating their situation. They were now suffering from the effects of having no Cheese. They were becoming frustrated and angry and were blaming each other for the situation they were in. Now and then Haw thought about his mice buddies, Sniff and Scurry, and wondered of they had found any cheese yet. He believed they might be having a hard time, as running through the maze usually involved some uncertainty. But he also knew that it was likely to only last for a while. Sometimes, Haw would imagine Sniff and Scurry finding New Cheese and enjoying it. He thought about how good it would be for him to be out on an adventure in the maze, and to find fresh New Cheese. He could almost taste it. The more clearly Haw saw the image of himself finding and enjoying the New Cheese, the more he saw himself leaving Cheese Station C. “Let’s go!” he exclaimed, all of a sudden.

“No,” Hem quickly responded. “I like it here. It’s comfortable. It’s what I know. Besides it’s dangerous out there.” “No, it isn’t,” Haw argued. “We’ve run through many parts of the maze before, and we can do it again.” “I’m getting too old for that,” Hem said. “And I’m afraid I’m not interested in getting lost and making a fool of myself. Are you?” With that, Haw’s fear of falling returned and his hope of finding New Cheese faded. So everyday, the littlepeople continued to do what they had done before. They went to Cheese Station C, found no Cheese, and returned home, carrying their worries and frustrations with them. They tried to deny what was happening, but found it harder to get to sleep, had less energy the next day, and were becoming irritable. Their homes were not the nurturing places they once were. The littlepeople had difficulty sleeping and were having nightmares about not finding any Cheese. But Hem and Haw still returned to Cheese Station C and waited there everyday. Hem said, “You know, if we just work harder we'll find that nothing has really changed that much. The Cheese is probably nearby. Maybe they just hid it behind the wall.” The next day, Hem and Haw returned with tools. Hem held the chisel while Haw banged on the hammer until they made a hole in the wall of Cheese Station C. They peered inside but found no Cheese. They were disappointed but believed they could solve the problem. So they started earlier, stayed longer, and worked harder. But after a while, all they had was a large hole in the wall. Haw was beginning to realize the difference between activity and productivity. “Maybe,” Hem said, “we should just sit here and see what happens. Sooner or later they have to put the Cheese back.” Haw wanted to believe that. So each day he went home to rest and returned reluctantly with Hem to Cheese Station C. But Cheese never reappeared. By now the littlepeople were growing weak from hunger and stress. Haw was getting tired of just waiting for their situation to improve. He began to see that the longer they stayed in their Cheeseless situation, the worse off they would be. Haw knew they were losing their edge.

Finally, one day Haw began laughing at himself. “Haw, haw, look at me. I keep doing the same things over and over again and wonder why things don't get better. If this wasn't so ridiculous, it would be even funnier.” Haw did not like the idea of having to run through the maze again, because he knew he would get lost and have no idea where he would find any Cheese. But he had to laugh at his folly when he saw what his fear was doing to him. He asked Hem, “Where did we put our jogging suits and running shoes?” It took a long time to find them because they had put everything away when they found their Cheese at Cheese Station C, thinking they wouldn't be needing them anymore. As Hem saw his friend getting into his running gear, he said, “You're not really going out into the maze again, are you? Why don't you just wait here with me until they put the Cheese back?” “Because, you just don't get it,” Haw said. “I didn't want to see it either, but now I realize they're never going to put the Old Cheese back. That was yesterday's Cheese. It's time to find New Cheese.” Hem argued, “But what if there is no Cheese out there? Or even if there is, what if you don't find it?” “I don't know,” Haw said. He had asked himself those same questions too many times and started to feel the fears again that kept him where he was. Then he thought about finding New Cheese and all the good things that came with it and gathered his courage. “Sometimes,” Haw said, “things change and they are never the same again. This looks like one, of those times, Hem. That's life! Life moves on. And so should we.” Haw looked at his emaciated companion and tried to talk sense to him, but Hem's fear had turned into anger and he wouldn't listen. Haw didn't mean to be rude to his friend, but he had to laugh at how silly they both looked. As Haw prepared to leave, he started to feel more alive, knowing that he was finally able to laugh at himself, let go and move on. He announced, “It's maze time!” Hem didn't laugh and he didn't respond. Haw picked up a small, sharp rock and wrote a serious thought on the wall for Hem to think about. As was his custom, Haw even drew a picture of cheese around it, hoping it would help Hem to smile, lighten up, and go after the New Cheese. But Hem didn't want to see it. It read:

If You Do Not Change, You Can Become Extinct.

Then, Haw stuck his head out and peered anxiously into the maze. He thought about how he'd gotten himself into this cheeseless situation. He had believed that there may not be any Cheese in the maze, or he may not find it. Such fearful beliefs were immobilizing and killing him. Haw smiled. He knew Hem was wondering, “Who moved my Cheese?” but Haw was wondering, “Why didn't I get up and move with the Cheese sooner?” As he started out into the maze, Haw looked back to where he had come from and felt its comfort. He could feel himself being drawn back into familiar territory – even though he hadn't found Cheese there for some time. Haw became more anxious and wondered if he really wanted to go out into the maze. He wrote a saying on the wall ahead of him and stared at it for some time:

What Would You Do If You

Weren’t Afraid?

He thought about it. He knew sometimes some fear can be good. When you are afraid things are going to get worse if you don't do something, it can prompt you into action. But it is not good when you are so afraid that it keeps you from doing anything. He looked to his right, to the part of the maze where he had never been, and felt the fear. Then, he took a deep breath, turned right into the maze, and jogged slowly, into the unknown. As he tried to find his way, Haw worried, at first, that he might have waited too long in Cheese Station C. He hadn't had any Cheese for so long that he was now weak. It took him longer and it was more painful than usual to get through the maze. He decided that if he ever got the chance again, he would adapt to change sooner. It would make things easier. Then, Haw smiled a weak smile as he thought, “Better late than never.” During the next several days, Haw found a little Cheese here and there, but nothing that lasted very long. He had hoped to find enough Cheese to take some back to Hem and encourage him to come out into the maze. But Haw didn't feel confident enough yet. He had to admit, he found it confusing in the maze. Things seemed to have changed since the last time he was out here. Just when he thought he was getting ahead, he would get lost in the corridors. It seemed his progress was two steps forward and one step backwards. It was a challenge, but he had to admit that being back in the maze, hunting for Cheese, wasn't nearly as bad as he feared it might be. As time went on he began to wonder if it was realistic for him to expect to find New Cheese. He wondered if he had bitten off more than he could chew. Then he laughed, realizing that he had nothing to chew on at the moment. Whenever he started to get discouraged he reminded himself that what he was doing, as uncomfortable as it was at the moment, was in reality much better than staying in the Cheeseless situation. He was taking control, rather than simply letting things happen to him. Then he reminded himself, if Sniff and Scurry could move on, so could he! Later, as Haw looked back on things, he realized that the Cheese at Cheese Station C had not just disappeared overnight, as he had once thought. The amount of Cheese that had been there toward the end had been getting smaller, and what was left had grown old. It didn't taste as good.

Mold may even have begun to grow on the Old Cheese, although he hadn't noticed it. He had to admit however, that if he had wanted to, he probably could have seen what was coming. But he didn't. Haw now realized that the change probably would not have taken him by surprise if he had been watching what was happening all along and if he had anticipated change. Maybe that's what Sniff and Scurry had been doing. He stopped for a rest and wrote on the wall of the maze:

Smell The Cheese Often So You Know

When It Is Getting Old.

Sometime later, after not finding Cheese for what seemed like a long time, Haw finally came across a huge Cheese Station which looked promising. When he went inside, however, he was most disappointed to discover that the Cheese station was empty. “This empty feeling has happened to me too often,” he thought. He felt like giving up. Haw was losing his physical strength. He knew he was lost and was afraid he would not survive. He thought about turning around and heading back to Cheese Station C. At least, if he made it back, and Hem was still there, Haw wouldn't be alone. Then he asked himself the same question, again: “What would I do if I weren't afraid?” He was afraid more often than he liked to admit, even to himself. He wasn't always sure what he was afraid of, but, in his weakened condition, he knew now he was simply fearful of going on alone. Haw didn't know it, but he was running behind because he was weighed down by fearful beliefs. Haw wondered if Hem had moved on, or if he was still paralyzed by his fears. Then, Haw remembered the times when he had felt his best in the maze. It was when he was moving along.

He wrote on the wall, knowing it was as much a reminder to himself as it was a marking for his bu

ddy Hem hopefully to follow:

aw looked down the dark passageway and was aware of his fear. What lay ahead?

hen he laughed at himself. He realized his fears were making things worse. So he

s he started running down the dark corridor he began to smile. Haw didn't realize it

o his surprise, Haw started to enjoy himself more and more. “Why do I feel so

efore long, he knew why he felt good. He stopped to write again on the wall:

Smell The Cheese Often So You Know When It Is Getting Old.

HWas it empty? Or worse, were there dangers lurking? He began to imagine all kinds of frightening things that could happen to him. He was scaring himself to death. Tdid what he would do if he wasn't afraid. He moved in a new direction. Ayet, but he was discovering what nourished his soul. He was letting go and trusting what lay ahead for him, even though he did not know exactly what it was. Tgood?” he wondered. “I don't have any Cheese and I don't know where I am going.” B

When You Move Beyond Your Fear,

You Feel Free.

Haw realized he had been held captive by his own fear. Moving in a new direction ad freed him.

ok in some deep breaths and felt invigorated by the movement. Once e had gotten past his fear, it turned out to be more enjoyable than he once believed it

f in great realistic detail, sitting in the middle of a pile of all his favorite heeses-from Cheddar to Brie! He saw himself eating the many cheeses he liked, and

could sense that he was going to find it. He wrote:

Why didn't

hen he race th and agility. Before long he oticed little pieces of New Cheese

ear the entrance.

at they were delicious. He ate most of the New Cheese bits that ere available and put a few in his pocket to have later and perhaps share with Hem.

h Now he felt the cool breeze that was blowing in this part of the maze and it was refreshing. He tohcould be. Haw hadn't felt this way for a long time. He had almost forgotten how much fun it was. To make things even better, Haw started to paint a picture in his mind. He saw himselche enjoyed what he saw. Then he imagined how much he would enjoy all their great tastes. The more clearly he saw the image of New Cheese, the more real it became, and the more he

I do this before?” Haw asked himself.

d through the maze with greater streng

Imagining Myself Enjoying New Cheese

Even Before I find It, Leads Me To It.

“ Tspotted a Cheese Station and became excited as he nn They were types of Cheeses he had never seen before, but they looked great. He tried them and found thwHe began to regain his strength.

He entered the Cheese Station with great excitement. But, to his dismay, he found it was empty. Someone had already been there and had left only the few bits of New

heese. He realized that if he had moved sooner, he would very likely have found a

s he retraced his steps, he stopped and wrote on the wall:

fter a while found Hem. He ffered He

em appreciated his friend's gesture but said, “I don't think I would like New Cheese. 's not what I'm used to. I want my own Cheese back and I'm not going to change

aw just shook his head in disappointment and reluctantly went back out on his own.

f New Cheese, if ever, he knew that what made him happy asn't just having Cheese.

ng he was not letting his fear stop him and knowing that e had taken a new direction nourished him and gave him strength.

ow he felt that it was just a question of time before he found what he needed. In fact,

Cgood deal of New Cheese here. Haw decided to go back and see if Hem was ready to join him. A

Haw made h on C and m bits of New Cheese, but was turned down.

The quicker You Let Go Of Old Cheese,


is way back to Cheese Stati

he Sooner You Find New Cheese.

Ao HItuntil I get what I want.” HAs he returned to the farthest point he had reached in the maze, he missed his friend, but realized he liked what he was discovering. Even before he found what he hoped would be a great supply ow He was happy when he wasn't being run by his fear. He liked what he was doing now. Knowing this, Haw didn't feel as weak as he did when he stayed in Cheese Station C with no Cheese. Just realizih Nhe sensed he had already found what he was looking for. He smiled as he realized:

Haw realized of is never as bad s what yo nd is worse than the tuation that

e'd been so afraid of never finding New Cheese that he didn't even want to start

ut that had changed in the days since he had left Cheese Station C.

ow he realized it was natural for change to continually Occur, whether you expect it ren't looking for


hen he realized he had changed his beliefs, he paused to write on the wall:

again, as he had once before, that what you are afraid u imagine. The fear you let build up in your mi actually exists.

It Is Safer To Search In The Maze Than

Cheeseless Situation. Remain In A

asi Hlooking. But since starting his journey he had found enough Cheese in the corridors to keep him going. Now he looked forward to finding more. Just looking ahead was becoming exciting. His old thinking had been clouded by his worries and fears. He used to think about not having enough Cheese, or not having it last as long as he wanted. He used to think more about what could go wrong than what could go right. B He used to believe that Cheese should never be moved and that change wasn't right. Nor not. Change could surprise you only if you didn't expect it and weit W

Haw hadn't found a

hat he had already

aw now realizedehaving differently

aw knew he woner and left C



w Hb He knew when you c You can believe thafinding New Cheese It all depends on wha



Old Beliefs Do Not Lead You To New


aze, he thought about

behaviors. He was than when he kept returning to the same cheeseless station.

at you believe, you change what you do.

the change much in body and spirit and

y Cheese y ough the mlearned.

hat his new beliefs were encouraging new

et but, as he ran thr

hange wh

t a change will harm you and resist it. Or you can believe that will help you to embrace the change.

t you choose to believe. He wrote on the wall:

d be in better shape now if he had embracedse Station C earlier. He would feel stronger

When You See That You Can Find And

You Change Course. Enjoy New Cheese,

he could have coped better with the challenge of finding New Cheese. In fact, he robably would have found it by now if he had expected change, rather than wasting me denying that the change had already taken place.

s he thought back on where he had come from, Haw was glad he had written on the

e just hoped he was heading in the right direction. He thought about the possibility

some time:

y now, Ha

e continued d before long, happened.

r at least this part f his journey – ended quickly and happily.

w Cheese at Cheese Station N!

. He didn't recognize all that he saw, as me kinds of Cheese were new to him.

pti He gathered his will and decided to keep proceeding into the newer parts of the maze. He found little bits of Cheese here and there and began to regain his strength and confidence. Awall in many places. He trusted it would serve as a marked trail for Hem to follow through the maze, if he chose to leave Cheese Station C. Hthat Hem would read The Handwriting On The Wall and find his way. He wrote on the wall what he had been thinking about for

w had let go of the past and was adapting to the future.

on through the maze with greater strength and speed. An

Noticing Small Changes Early Helps

You Adapt To The

Bigger Changes That Are To Come.

B Hit When it seemed like he had been in the maze forever, his journey – oo Haw found Ne When he went inside, he was startled by what he saw. Piled high everywhere was the greatest supply of Cheese he had ever seenso

Then he wondered for a moment whether it was real or just his imagination, until he

head, and Scurry waved his paw. Their fat ttle bellies showed that they had been here for some time.

took bites of everyone of his favorite Cheeses. e pulled off his shoes and jogging suit and folded them neatly nearby in case he

for Change!”

death? Haw ought, “Well, that helped.”

to change as soon as he had learned laugh at himself and at what he had been doing wrong. He realized the fastest way

e knew he had learned something useful about moving on from his mice buddies,


ove uickly.

rself with fearful beliefs.

change that might be coming.

l ot adapt at all.

r to change lies within yourself, and that othing gets better until you change.

all, he realized that there is always New Cheese out there hether you recognize it at the time or not. And that you are rewarded with it when

you go past your fear and enjoy the adventure.

saw his old friends Sniff and Scurry. Sniff welcomed Haw with a nod of his li Haw quickly said his hellos and soonHneeded them again. Then he jumped into the New Cheese. When he had eaten his fill, he lifted a piece of fresh Cheese and made a toast. “Hooray As Haw enjoyed the New Cheese, he reflected on what he had learned. He realized that when he had been afraid to change he had been holding on to the illusion of Old Cheese that was no longer there. So what was it that made him change? Was it the fear of starving toth Then he laughed and realized that he had started toto change is to laugh at your own folly – then you can let go and quickly move on. HSniff and Scurry. They kept life simple. They didn't overanalyze or overcomplicate things. When the situation changed and the Cheese had been moved, they changed and moved with the Cheese. He would remember that. Then Haw used his wonderful brain to do what littlepeople do better than mice. He reflected on the mistakes he had made in the past and used them to plan for his future. He knew that you could learn to deal with change You could be more aware of the need to keep things simple, be flexible, and mq You did not need to overcomplicate matters or confuse you You could notice when the little changes began so that you would be better prepared for the big He knew he needed to adapt faster, for if you do not adapt in time, you might as weln He had to admit that the biggest inhibiton Perhaps most important ofw

He knew some fear should be respected, as it can keep you out of real danger. But he realized most of his fears were irrational and had kept him from changing when he

eeded to change.


s Haw recalled what he had learned, he thought about his friend Hem. He wondered

on? Had he ever entered the maze and iscovered what could make his life better?

d find his way back there. If he found Hem, he thought he ight be able to show him how to get out of his predicament. But Haw realized that

em had to find his own way, beyond his comforts and past his fears. No one else

e could find his way, if he could just ead The Handwriting On The Wall.

. He drew a large piece of cheese around all the insights he had ecome aware of, and smiled as he looked at what he had learned:

n He didn't like it at the time, but he knew that the change had turned out to be a blessing in disguise as it led him to find better C He had even found a better part of himself. Aif Hem had read any of the sayings Haw had written on the wall at Cheese Station C and throughout the maze. Had Hem ever decided to let go and moved Haw thought about going back again to Cheese Station C to see if he could find Hem – assuming that Haw coulmhe had already tried to get his friend to change. Hcould do it for him, or talk him into it. He somehow had to see the advantage of changing himself. Haw knew he had left a trail for Hem and that hr He went over and wrote down a summary of what he had learned on the largest wall of Cheese Station Nb


Get Re

Sm ell The Cheese

AdaThe Quicker You



Savor The Adv

Be Ready To



Change Happens Keep M oving The Cheese

Anticipate Change ady For The Cheese To M ove

Monitor Change Often So You Know W hen It Is Getting


pt To Change Quickly Let Go Of Old Cheese, The Sooner You an Enjoy New Cheese

Change ove W ith The Cheese

Enjoy Change! enture And Enjoy The Taste Of New


Change Quickly And Enjoy It Again

Keep M oving The Cheese

Haw realized how far he had come since he had been with Hem in Cheese Station C, but knew it would be easy for him to slip back if he got too comfortable. Each day he inspected Cheese Station N to see what the condition of his Cheese was. He was going to do whatever he could to avoid being surprised by unexpected change. While Haw still had a great supply of Cheese, he often went out into the maze and explored new areas to stay in touch with what was happening around him. He knew it was safer to be aware of his real choices than to isolate himself in his comfort zone. Then, Haw heard what he thought was the sound of movement out in the maze. As the noise grew louder, he realized that someone was coming. Could it be that Hem was arriving? Was he about to turn the corner? Haw said a little prayer and hoped – as he had many times before – that maybe, at last, his friend was finally able to…

Move With The Cheese And

Enjoy It!

A Discussion Later

hen Michael finished telling the story, he looked around the room and saw his rmer classmates smiling at him.

everal thanked him and said they got a good deal out of the story.

athan asked the group, “What would you think of getting together later and maybe discus

about it, and so they arranged to meet later for a drink before dinner. That hotel lounge, they began to kid each other about

in the maze. Then Angela asked the group good-naturedly, “So, who were you in the story? Sniff,

Carlos answered, , I was thinking about that this afternoon. I clearly remember a siness, when I ha a rough encounter with

“I w the situation and see the change early. And I certa nto action immediately. “I was more o wanted to stay in familiar terr ory. The truth is, I didn't want t even want to see it.” Michae ad passed since he and Cschool, ing about here, buddy?”

Carlos said, “An unexpected change of jobs.”

“Well let's just say I didn't want to go out looking for New

n to me So, I was p

een quiet in the beginning felt more omfortable now and spoke up, including Frank, who had gone into the military.

k him about the many other opportunities that existed in the company for those who

ng a hard time adjusting to e change he didn't think should happen.”

That Same Day Wfo S N

sing it?”

Most of them said they would like to talk

evening, as they gathered in afinding their “Cheese” and seeing themselves

Scurry, Hem or Haw?”

“Welltime before I had my sporting goods buchange.

asn't Sniff – I didn't sniff outinly wasn't Scurry – I didn't go i

like Hem, wh to deal with the change. I didn'

l, who felt like no time hasked, “What are we talk

Michael laughed, “You were fired?”

good reason why change shouldn't happe



arlos were close friends in

Cheese I thought I had a retty upset at the time.”

Some of their former classmates who had bc “Hem reminds me of a friend of mine,” Frank said. “His department was closing down, but he didn't want to see it. They kept relocating his people. We all tried to taltowanted to be flexible, but he didn't think he had to change. He was the only one who was surprised when his department closed. Now he's havith

Jessica said, “I didn't think it should happen to me either, but my 'Cheese' has been oved more than once.”

pt Nathan.

Maybe that's the whole point,” Nathan said. “Change happens to all of us.”

e added, “Ie didn' o late – we're aving to clos

hat surprised m e in a cure busine

What happened?

Our chain of re came town with i ete with that.

I can see no . We ayed where ening and ow we are in

aura, who hid very littl ” she said. “I ondered hoyself; chang

he said, “I'm curious. How many here are afraid of change?” No one responded, so e suggested, “How about a show of hands?”

nly one hand went up. “Well, it looks like we've got one honest person in our roup!” she said. And then continued, “Maybe you'll like this next question better. ow many here think other people are afraid of change?” Everyone raised their ands. Then they all started laughing.

What does that tell us?”

“Denial,” Nathan answere Michael admitted, “Sometim hat we're afraid. I know I

asn't. When I first heard the 'What would you do if you

hen Jessica added, “Well, what I got from the story is that change is going to happen

to tell us that we should put our whole encyclopedia on a single

m Many in the group laughed, exce “ H wish my family had heard the Cheese story before this. Unfortunately

t want to see the changes coming in our business, and now it's toe many of our stores.”

any in the group, because they thought Nathan was lucky to bss he could depend on, year after year.

” Jessic

small stores su en the mega-stots huge invento 't comp

w that instead of b ry, we were like Hemwe were and didn't re what was happ trouble. We could o from Haw.”

ad become a successful business-woman, had been listening, but had e until now. “I thought about the story this afternoon too,w I could be more like Haw and see what I'm doing wrong; laugh at e and do better.”

wh Tse “ a wanted to know.

ddenly became old fashioned whry and low prices. We just couldn

eing like Sniff and Scurchange. We tried to ignohave taken a lesson or tw

“to “stn Lsawm Ssh OgHh “


es we're not even aware t story, I loved the question,w

weren't afraid?’” T- whether I'm afraid of it, or whether I like it, or not. “I remember years ago when our company was selling sets of encyclopedia books. One person tried

computer disk and sell it for a fraction of the cost. It would cost us so much less to manufacture and so many more people could afford it. But we all resisted.”

Because, we believed then that the backbone of our business was our large sales

rned from the high price of our product. We had been doing is successfully for a long time and thought it would go on forever.”

Yes, and we wanted to hang on to it. “When I think back on what happened to us, I

cal change is happening in e industry and no one at the company seems to want to deal with it. It doesn't look

It's maze time!” Carlos called out. Everyone laughed, including Jessica.

arlos turned to Jessica and said, “It's good that you can laugh at yourself.”

rank offered, “That's what I got out of the story. I tend to take myself too seriously. I

laine said, “I think he did.”

go of and what do we need to move on to?'”

country, ut I hoped it wouldn't affect us. I guess it's a lot better to initiate change while you

“Why did you resist?” Nathan asked. “force, who called on people door-to-door. Keeping our sales force depended on the big commissions they eath “It was your ‘Cheese’,” Nathan said. “see that it's not just that they 'moved the Cheese,' but that the 'Cheese' has a life of its own and eventually runs out. “Anyway, we didn't change. But a competitor did and our sales fell badly. We've been going through a difficult time. Now, another big technologithgood. I think I could be out of a job soon.” “ C Fnoticed how Haw changed when he could finally laugh at himself and at what he was doing. No wonder he was called Haw.” Angela asked, “Do you think that Hem ever changed and found New Cheese?” E “I don't,” Cory said. “Some people never change and they pay a price for it. I see people like Hem in my medical practice. They feel entitled to their 'Cheese.' They feel like victims when it's taken away and blame others. They get sicker than people who let go and move on.” Then Nathan said quietly, as though he was talking to himself, “I guess the question is, 'What do we need to let No one said anything for a while. “I must admit,” Nathan said, “I saw what was happening in other parts of the bcan than it is to try to react and adjust to it. Maybe we should move our own Cheese.” “What do you mean?” Frank asked.

Nathan answered, “I can't help but wonder where we would be today if we had sold the real estate under all our old stores and built a great modern store to compete with

e best of them.”

aura said, “Maybe that's what Haw meant when he wrote on the wall 'Savor the

rank said, “I think some things shouldn't change. For example, I want to hold on to

Well, Michael, it was a nice little story,” Richard, the class skeptic, said, “but how

, he was now trying to balance his career with raising is teenagers.

was just to manage the daily problems s they came up when I should have been looking ahead and paying attention to

uldn't get out.

ard the story of 'Who Moved My Cheese?' and saw how aw changed,” Michael continued, “1 realized that my job was to paint a picture of

o clearly and realistically that I and the other people I orked with could all enjoy changing and succeeding together.”

n past his fear and painted a picture in his mind of finding 'New heese.' Running through the maze became less fearful and more enjoyable. And he

ichard, who had been frowning during the discussion, said, “My manager's been

slight grin crossed Richard's face as he said, “1 must admit I like this idea of seeing enjoying it. It lightens everything up. It lessens

e fear and gets you more interested in making the change happen.

eese' for them. robably because I don't see it myself.”

he group was quiet as several people thought about their own family life.

th Ladventure and move with the Cheese.'” Fmy basic values. But I realize now that I would be better off if I had moved with the 'Cheese' a lot sooner in my life.” “did you actually put it into use in your company?” The group didn't know it yet, but Richard was experiencing some changes himself. Recently separated from his wifeh Michael replied, “You know, I thought my jobawhere we were going. “And boy did I manage those problems – twenty-four hours a day. I wasn't a lot of fun to be around. I was in a rat race and I co “However, after I first heH'New Cheese.' And to do it sw “That's interesting,” Angela said. “Because, to me, the most powerful part of the story was when Haw raCeventually got a better deal.” Rtelling me our company needs to change. I think what she's really telling me is that I need to, but I haven't wanted to hear it. I guess I never really knew what the 'New Cheese' was that she was trying to move us to. Or how I could gain from it.” A'New Cheese' and imagining yourself th “Maybe I could use this at home,” he added. “My children seem to think that nothing in their lives should ever change. They're angry. I guess they're afraid of what the future holds. Maybe I haven't painted a realistic picture of 'New ChP T

“Well,” Elaine said, “most people here are talking about jobs, but as I listened to the story, I thought about my personal life. I think my current relationship is 'Old Cheese'

at has some pretty serious mold on it.”

eese' is just old behavior. What we really eed to let go of is the behavior that keeps causing our bad relationship. And then

with the me person.”

of letting go of the relationship. Repeating e same behavior will just get you the same results.

Instead of changing jobs, maybe I should be one of the people helping my company tter job by now if I did.”

as well. I'm afraid I've passed it on to y children without even knowing it.

better place, lthough you're afraid it won't at the time. “I remember a time when our son was a

sband's job required us to move from Illinois to ermont and our son was upset because he had to leave his friends. He was a star

As it turned out, he fell in love with the Vermont mountains, took up skiing, skied on ly in Colorado.

ssica said, “I'm going home to tell my family this story. I'll ask my children who


rank then commented, “I think I'm going to be more like Haw and move with the

th Cory laughed in agreement. “Me too. I probably need to let go of a bad relationship.” Angela countered, “Or, perhaps the 'Old Chnmove on to a better way of thinking and acting.” “Ouch!” Cory reacted. “Good point. The New Cheese is a new relationshipsa Richard said, “I'm beginning to think there is more to this than I thought. I like the idea of letting go of old behavior insteadth “change. I'd probably have a be Then Becky, who lived in another city but had returned for the reunion, said, “As I was listening to the story and to everyone's comments here, I've had to laugh at myself. I've been like Hem for so long, hemming and hawing and afraid of change. I didn't realize how many other people did thism “As I think about it, I realize change really can lead you to a new andasophomore in high school. My huVswimmer and the high school in Vermont had no swim team. So, he was angry with us for making him move. “his college team and now lives happi “If we had all enjoyed this Cheese story together, over a cup of hot chocolate, we could have saved our family a lot of stress.” Jethey think I am – Sniff, Scurry, Hem or Haw – and who they feel they are. We could talk about what we feel our family's Old Cheese is and what the New Cheese couldb “That's a good idea,” Richard said. FCheese and enjoy it! And I'm going to pass this story along to my friends who are

worried about leaving the military and what the change will mean to them. It could

“Well, that's how we improved our business. We had several iscussions about what we got from the Cheese story and how we could apply it to


Well, the further we went into our organization, the more people we found who felt

Because by the time we got around to addressing the changes, our business had

Those who had to go out and look for a new job said it was hard at first but recalling

ese in their minds made them feel better, and they did better in job interviews. Several got better jobs.”

aura asked “What about the people who remained in your company?”

heese. Let's look for the New Cheese.' It ved a lot of time and reduced stress.

Before long, the people who had been resisting saw the advantage of changing. They

lead to some interesting discussions.” Michael said, dour own situation. “It was great because we had language that was fun for us to use to talk about how we were dealing with change. It was very effective, especially as it spread deeper into the c “How so?” Nathan asked. “they had less power. They were understandably more afraid of what the change imposed from above might do to them. So they resisted change. “In short, a change imposed is a change opposed. “I only wished I'd heard the Cheese story sooner,” Michael added. “How come?” Carlos asked. “already fallen off so badly that we had to let people go, including some good friends. It was hard on all of us. However, practically everyone, those who left and those who stayed, said the Cheese story helped them see things differently and cope better. “the story was a great help to them.” Angela asked, “What helped them most?” Michael replied, “After they got past their fear, they told me the best thing was realizing that there was New Cheese out there just waiting to be found! “They said holding a picture of New Cheso L “Well,” Michael said, “instead of complaining about the changes that were happening, people now said, 'They just moved our Csa “even helped bring about change.” Cory said, “Why do you think that happened?” “I think a lot of it had to do with the kind of peer pressure that can exist in a company.

“What happens in most organizations you've been in when a change is announced by

arlos said, “Because people want things to stay the same and they think the change

of peer pressure that fights change in any rganization.”

le changed because no one wanted to look like Hem!”

n change. Why didn't you tell us is story at our last reunion? This could really work.”

assed the story along to people we wanted to do business with-knowing their

ave Jessica several ideas and reminded her that she had some early sales calls in e morning. She looked at her watch and said, “Well, it's time for me to leave this


e said, “I'm very glad you found the story so useful and I hope that you will have the

The End

top management? Do most people say the change is a great idea or a bad idea?” “A bad idea,” Frank answered. “Yes,” Michael agreed. “Why?” Cwill be bad for them. When one smart person says the change is a bad idea, others say the same.” “Yes, they may not really feel that way,” Michael said, “but they agree in order to look smart as well. That's the sort o Becky added, “In families, the same thing can happen between parents and children.” Then she asked, “So how were things different for you after people heard the Cheese story?” Michael said simply, “Peop Everyone laughed including Nathan, who said, “That's a good point. No one in my family would want to look like Hem. They might eveth Michael offered one last thought. “When we saw how well it worked for us, weporganizations were also dealing with change. We suggested we might be their 'New Cheese,' that is, better partners for them to succeed with. It led to new business.” That gthCheese Station and find some New C The group laughed and began saying their good-byes. Many of them wanted to continue the conversation but needed to leave. As they left, they thanked Michael again. Hopportunity to share it soon with others.”

  • Dr Spencer Johnson
    • Chicago
      • The Story
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