Marketing Childrens Party Services

 In Chapter 11 of your textbook, read the case study, Marketing Childrens Party Services: Rugged Earth Adventures. After reading the case study, address the questions and prompts below. 

  • Identify two strategic initiatives that you believe will result in growth and increased profits based on this case scenario.
  • Create a condensed marketing plan for this childrens party company that aligns with your two identified strategic initiatives.
  • Using informed estimates to fill in the missing data from the  case, formulate a financial summary of the business in its current form.  Include this financial summary as an appendix to the paper. Hint:  Conduct research if you are not sure how to complete a sales forecast.  There are a lot of videos and articles on this topic. You can convert  the financial information in the case to U.S. dollars by going to the .
  • Forecast what these might look like in a year or two, assuming  your two strategic initiatives were implemented. Include this  information in the appendix.
  • Conclude your case study by answering the two questions listed below.       
    • Would you invest in a business like this? Why, or why not?
    • Are there efficiencies of scale for this type of business?
  • Support your responses with content from the reading, lesson, and at least one outside, scholarly resource.
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