Trimester 3A 2022 Singapore

Exam Details

Duration Take-Home Exam

Start: Wed, 1st February 2023, 11am Singapore Time (available on blackboard)

End: Fri, 3rd February 2023, 11am (Singapore Time)

Section A – 20 marks Case study: Answer Questions 1 a-d

Word limit: 1 page per response for each question

Section B – 20 marks Answer 2 Questions from 5 Questions

Word limit: 2 pages per response for each question

Format Responses typed, 12-point Times Roman, 1.5 spacing

Exam cover sheet must be attached to submission


Fri, , 3rd February April 2023 (Singapore Time) through Turnitin

Penalty of 100% for submission after due date and time

Exam Details

The role of culture

Planning for market research

Market segmentation

Product management and global brands

Market entry and expansion & Global distribution and logistics

Pricing strategies and tactics

Leadership, corporate social responsibility and sustainability

Exam Topics


The case study will be made available on blackboard two weeks prior to the examination

The case study is compulsory and all the questions related to the case must be answered (Section A)

The case study will be available in “Learning Modules” tab on Blackboard-> “Tri 3A 2022 Singapore Exam” folder.

Case Study

“Case 11-1: Global Automakers Target Low- Income Consumers”



Indicate your question numbers

Use a report format

Use headings and sub headings

Highlight / underline key words

Use marketing terminology

Introduce diagrams where possible

When discussing theory include examples of its application



You need to in-text reference and have a reference list.

Any information that is taken from all sources must be referenced.


Repeat the entire question in your answer.

Collaborate with your colleagues – similar responses will result in issues of collusion

Paraphrase chunks from the case study or online publications – same phrases will result in issues of plagiarism

Include a lengthy introduction or conclusion

Do not


Thank you 

Good Luck in your Final Exam





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