TargetAudience.docx

Week 5 Assignment – Target Market Segment

Who is your target market? Describe a target market for your business plan.

Instructions

Write a 1–2-page paper in which you:

· Describe your primary target market in terms of demographics, income or revenue, household or business size, region, employment, and any other features of your target market relevant to your product or service. Discuss three reasons for your selection.

· Describe your secondary target market in terms of demographics, income or revenue, household or business size, region, employment, and any other features of your target market relevant to your product or service. Discuss three reasons for your selection.

· Explain the ways these markets are underserved and the ways your business would be positioned or qualified to address the opportunities in this market.

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Discussion 1

· What company do you believe has a great understanding of its target market? List two things they do well and two things they could do better.

· Describe the primary target market for your business idea and explain your reason for your choice.

· Describe the secondary target market for your business idea and explain your reason for your choice.

Discussion 2

· One of the primary purposes for Patents, Copyrights, Trademarks, and Service Marks is to protect our Intellectual Property from being used by other organizations. After reviewing this week’s course material, share how you may use one or more of the provided tools to protect your Intellectual Property and create a competitive advantage.