Business Strategy Simulation: Task 1.2

1. Main task (PowerPoint presentation)

• Cover Slide (Erie Group-Lebogang Mokgosi, Madina Bangoura, Suzy Mulunda) 
• Slide 1 Key Learning Points Reasons for Success
• Slide 2 Key Learning Points Reasons for Failure
• Slide 3 Key Learning Points Conclusions
• Slide 4 Proposed Strategy for Example Budget Segment Product
• Slide 5 Proposed Strategy for Example Performance Segment Product

1. Overall Strategy:
2. Broad Differentiation
3. Maintain balanced investments in all products
4. Successful team communication
5. Your submission must meet the following formatting requirements:
   • Submit one file(s) only.
   • Required file format for main submission: PowerPoint presentation (.pptx). All refencing and citations require Harvard referencing style.