Marketing Final Paper

Pick a Topic!

Marketing Research

Pick one topic that interests you the most from the lists immediately below:


  • What are the best forms of advertising for a small business, large business, government, etc.?
  • Do an analysis of appropriate/recommended social media platforms and advertising mediums based on generational demographics, e.g. Gen X, Gen Y, Gen Z, Baby Boomers, Millennials, and Zoomers
  • Analysis of your top five favorite advertising slogans and why they are your favorite
  • Censorship in advertising, good or bad?

Consumer behavior

  • Emotional influence on consumer behavior
  • Biggest influences on consumer decision making
  • Methods to predict consumer behavior
  • Influence of social groups on purchase intentions
  • Consumer behavior and brand image


Social Media Marketing


Marketing and Public Relations: what is the difference and what are the advantages/disadvantages of both?

  • What is the most effective marketing method in the digital world and why?
  • Is traditional marketing still relevant? e.g., television, radio, newspapers
  • Newest trends in marketing and their effectiveness
  • Social Media: A blessing or curse for society? Why?
  • Is there a correlation to the emergence of social media and impacts to youth?
    Why or why not?
  • The role of Influencers in marketing? e.g. microinfluencers.

The paper should include the following: Format and References

  • Be creative in design, but ensure all required information is included! Build something that you will be proud to present!
  • Utilize three or more credible sources (primary and secondary). Utilize the MGA Library databases and reputable sources online. Note: Wikipedia is not a credible source and should not be included in your paper.
  • Paper length 8-10 pages; including a title page and references page.
  • Proofread for grammar, spelling, and punctuation. Very important!
  • Plagiarized work will receive a zero (0).
    Writing Organization
  • Use headings, sub-headings, sub-sub-headings, etc. whenever you change the topic. Do not turn in a paper without headings, etc.
  • Write paper using MLA format
  • Indent the beginning of each new paragraph.
  • Include a title page with the title of the project, your name, and any other
    information you deem useful.
  • Do not write the paper using an outline format.
    If you have any questions or problems, please notify me well in advance! Best of luck!
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